Cameron Bulger was just six years old when he was diagnosed with stage four brain cancer. Following a multi-year battle Cameron sadly passed away at the age of 9.

In his memory the Cameron Bulger Memorial Award will recognize one Player Ambassador each year from the USPORTS hockey community. This player must be deemed to have made a significantly positive impact regarding the awareness and necessity of Canada’s Lifeline. In doing so, the player will exhibit traits Cameron was known for such as humility, dedication, and selflessness.

Cameron was a budding humanitarian at heart, known for his humour and famous "Hulk Hugs". He loved life, had an infectious smile that could light up a room and always found life's positives.